Smart glasses technology continues to move steadily from the tech world toward the fashion world. The Kering group, owner of the luxury fashion giant Gucci, is preparing to take the newest and most striking step in this field.
The company is planning to launch next-generation smart glasses based on Android XR in collaboration with Google. Kering CEO Luca de Meo pointed to the year 2027 for the release date of this exciting project.
This move will make Gucci one of the first luxury brands to adopt the Android XR ecosystem. This fusion of technology and luxury fashion could open the doors to a new era in the wearable technology market.
Luxury Fashion Meets Android XR Technology
Kering CEO Luca de Meo, in a statement made during the capital markets day held in Florence, indicated that the project will likely come to life in 2027. This date will allow Gucci to be a strong player in this niche market where technology and eyewear brands form partnerships.
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This new product from Gucci will be a direct competitor to the popular Ray-Ban smart glasses developed by Meta and EssilorLuxottica.
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This strategic partnership between Google and Kering is not actually a new development. Kering Eyewear had announced in May 2025 that it had reached an agreement with Google to develop AI-powered glasses featuring the Android XR operating system.
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However, the first concrete clue as to when the product would meet consumers came with the CEO’s recent statement.
Google has been showcasing various smart glasses concepts and a comprehensive roadmap for Android XR in recent months. The timeline set by Gucci appears consistent with the general pace of development in the industry and Google’s technological preparations.
With this move, the Kering group aims to grow its eyewear and jewelry businesses, which currently hold a relatively small share. Simultaneously, such innovative projects aim to protect Gucci against the pressures experienced in the sector in recent years. The integration of luxury fashion brands into the tech world to this extent could completely change the user experience. So, how do you think Gucci-branded smart glasses will be received in the fashion world?
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